Rio 450: U.S. Government transforms Consulate Rio into “Embassy For a Day” and unveils brand

USMission Brazil rio450 logo
USMission Brazil rio450 logo

In celebration of Rio de Janeiro’s 450th anniversary, the U.S. Diplomatic Mission to Brazil will symbolically transform its Consulate General in Rio into the “U.S. Embassy For a Day,” and will unveil the Rio450 brand it will use for the remainder of the year on Wednesday, March 18. On that day, U.S. Ambassador to Brazil Liliana Ayalde will have a comprehensive schedule in the city.

On the morning of March 18, the Ambassador will start the celebration at 8:30AM by receiving famous cariocas, city authorities, and press. Among the guests are carnival designer Paulo Barros, actor Milton Gonçalves, singer Sandra de Sá, soccer legend Carlos Alberto Torres, and editor and writer George Ermakoff. During the event, Ambassador Ayalde will sign the declaration which symbolically transfers the U.S. Embassy to Rio de Janeiro for the day. The building which currently hosts the U.S. Consulate General in Rio was home to the U.S. Embassy until 1971, when it moved to Brasilia. After the event, Ambassador Ayalde will meet several representatives from the government and civil society in different areas of the city.

“Rio holds a special place in my heart, as I had the honor and privilege to live here as a teenager,” Ambassador Ayalde said.

The symbolic transfer of the U.S. Embassy to Rio recognizes the strong diplomatic ties between the U.S. and Brazil, and celebrates the political, economic, social and cultural relevance Rio de Janeiro plays for Brazil and the world.

“U.S. Embassy For a Day” event featuring U.S. Ambassador to Brazil Liliana Ayalde and city authorities
Wednesday, March 18, 2015, from 8:30AM-10AM
Venue: U.S. Consulate General Rio de Janeiro
Avenida Presidente Wilson, 147 – Centro – Rio de Janeiro

Media professionals interested in covering the event must request prior registration with the Press Section of the U.S. Consulate General Rio de Janeiro: Phone: (21) 3823-2122/2169.